In order to do a good job in the protection, inheritance and promotion of the Yellow River culture and create the main position of the Yellow River culture propaganda, this year, the cultural departments of the whole city jointly carried out the protection, inheritance and promotion of the Yellow River culture, and all counties, districts and relevant units actively explored it. Kenli District strives to enrich the display carrier of Yellow River culture, create a display mode of Yellow River culture, combine the promotion of Yellow River culture with the high-quality development of public cultural services, vigorously integrate cultural centers, campuses, social forces and other resources, and organize the implementation of the work of "inheriting Yellow River culture and nourishing buds-promoting public cultural services into the campus".

The District Cultural Center regards young people as the main body of national art popularization, and has specially set up the implementation platform of "1234", namely "One Project": "Art Alliance" volunteer service project; "Second-level posts": two-level posts in the main cultural center and the school branch; "Three-three" linkage: cultural centers, schools and social forces jointly promote; "Four Seasons Style": Take the rich mass cultural activities throughout the year as the carrier, fully integrate and display the rich connotation and unique aesthetic implication of the Yellow River culture.

First, the integration of culture and education, the Yellow River culture "campus practice"

1. Clarify the groups and build a position with cultural characteristics of the Yellow River. Kenli District takes primary schools as the main body of cultivation, and cultivates the "campus practice" of the Yellow River culture in different categories to create a characteristic campus culture. It has formed a regional promotion model of "Quyi Culture Position", "Folk Culture Position", "Marine Culture Position" and "Lu Opera Culture Position". In addition, we have cooperated with Kenli Vocational Secondary School for many years, and carried out a series of characteristic campus cultural activities such as campus red song chorus competition, red poem recitation competition, campus dance competition and large-scale group gymnastics competition, and the "red cultural position" has achieved initial results. Kenli District has gradually formed the overall layout of "4+ 1" to fully display and inherit the Yellow River culture in Kenli District. Effectively solved the "absence" problem of the imbalance between supply and demand of public cultural services.

2. Choose the menu and innovate the service campus development mode. For two consecutive years, the Cultural Center offered no less than 20 courses on Yellow River culture in the second primary school, started the "Ten Ones" project on campus, expanded other traditional culture and art courses, promoted the activity of "Lu Opera Entering the Campus" in Kenli No.4 Primary School, and promoted the first set of rhythmic gymnastics of Lu Opera on campus, which won the top ten practical cases in the province. Kenli No.3 Primary School has set up a drama troupe, and set up characteristic teams such as Allegro, Crosstalk, Drum Writing, etc. to fully promote the traditional Quyi art and effectively solve the core problem of "what to provide" for public cultural services.

3. The system of main and branch libraries will jointly promote the popularization of art among the whole people. Kenli District Cultural Center will fully integrate the Yellow River culture into the campus and the construction of the main branch of the cultural center, and realize resource sharing through the linkage mode of the main branch and the branch. The Cultural Center of Kenli District has set up a branch in the Second Experimental Primary School of Kenli District. The first, third and fourth experimental primary schools are used as experimental positions to carry out the "Art Alliance" cultural volunteer service characteristic art classroom project, give guidance and support, and carry out the linkage between the main branch and the library. Effectively solved the problem of "how to develop" public cultural services. In the past two years, the Cultural Center of Kenli District has offered more than 30 courses and more than 70 culture and art training courses for more than 5,000 students in four primary schools, training more than 30,000 students every year and carrying out more than 80 joint activities.

Second, join hands with the society to popularize the "innovation leap" of art

1. Gather social forces and form a volunteer service team. Give full play to the leading role of the government and encourage and guide social forces to participate extensively. In 2020, the Cultural Center organized and established the "Art Alliance" cultural volunteer service team, organized excellent social training institutions and excellent personal resources in Kenli District, and fully mobilized their enthusiasm. Effectively alleviate the problem of "lack of service personnel" in the imbalance between supply and demand of public cultural services.

2. Art popularization projects and branding. Select qualified, influential, well-known social art training institutions, gather together to become the person in charge of the sub-menu and claim various specific tasks, thus forming a virtuous circle of art popularization and promoting the exchange and development of culture and education. Effectively alleviate the problem of "insufficient technical force" in the imbalance between supply and demand of public cultural services.

3. Carry out interactive activities with national characteristics. Organize students to participate in city and district children's painting and calligraphy competitions, recitation competitions, talent competitions, art exhibitions and other activities, and organize students to participate in more than 20 artistic activities such as "singing folk songs for the party", studying tour of Lu Opera culture, and cultural performances in the "Happy Yellow River Estuary" Summer Plaza, which has won high recognition from all walks of life and fully demonstrated the unique charm of the Yellow River culture. Effectively solved the problem of "insufficient carriers" of public cultural services.

Third, science and technology set up a stage and "display space" in multiple ways.

202 1, Kenli District Culture and Tourism Bureau built Kenli Cultural Cloud Platform, relying on Kenli District Cultural Cloud Platform, opened the registration channel for art classes in the second branch library, and built the digital system of campus linkage between the main branch library and the branch library of the cultural center. At the same time, it will be connected with the provincial ritual and music cloud platform, which will promote the cultural activities in Kenli District to the platform of the whole province and even the whole country, form the interconnection and sharing of the government, campus and society, and build a three-dimensional "space display" in various ways.